揭开移动支付的应用之路:泰国消费者的见解

Q4 Business, Management and Accounting
Chuleeporn Changchit, Robert Cutshall, Long Pham
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引用次数: 0

摘要

移动支付取代了现金和银行卡等传统方式,为用户提供了便利和可及性,使个人、企业和政府受益。然而,大多数关于移动支付应用的研究主要集中在发达国家,对发展中国家的应用因素了解还存在差距。泰国是一个新兴经济体,智能手机的采用和电子商务的发展势头迅猛,本研究通过调查泰国采用移动支付的决定因素,填补了这一空白。通过定量方法和对 475 名泰国消费者的调查,本研究以扩展的 "技术接受与使用统一理论"(UTAUT)模型为理论基础,研究泰国消费者采用移动支付的情况。通过使用 SPSS 28.0 和 AMOS 28.0 进行数据分析,找出了影响泰国消费者采用移动支付的关键因素。通过提供一个全面的研究模型并考虑到不断发展的智能手机技术,本研究旨在指导政策制定者和利益相关者促进移动支付的采用,最终促进泰国的经济发展和旅游业。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unveiling the Path to Mobile Payment Adoption: Insights from Thai Consumers
Mobile payment, replacing traditional methods like cash and cards, offers users convenience and accessibility, benefiting individuals, businesses, and governments. However, most research on mobile payment adoption has primarily focused on developed countries, leaving a gap in understanding the adoption factors in developing nations. This study addresses this gap by investigating the determinants of mobile payment adoption in Thailand, an emerging economy experiencing significant smartphone adoption and e-commerce growth. Through a quantitative approach and a survey of 475 Thai consumers, this research applies an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as a theoretical foundation to examine Thai consumers’ mobile payment adoption. Data analysis using SPSS 28.0 and AMOS 28.0 identifies key factors influencing Thai consumers to adopt mobile payment. By offering a comprehensive research model and considering evolving smartphone technology, this study aims to guide policymakers and stakeholders in promoting mobile payment adoption, ultimately enhancing Thailand’s economic development and tourism industry.
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来源期刊
CiteScore
4.50
自引率
0.00%
发文量
512
审稿时长
11 weeks
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