选定咖啡店实施绿色营销组合的程度

Shane Kaye Joi N. Gonzales, Josefine M. De Leon, Joe-el S. Marcelo
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引用次数: 0

摘要

随着全球各国环保意识的增强,绿色营销已成为一种重要的企业方法。随着公众对全球变暖和气候变化的认识不断提高,人们在购买产品,尤其是后天获得的产品时变得更加谨慎。研究发现,某些咖啡企业正在采用绿色营销方法。本研究旨在确定选定咖啡店企业的绿色营销组合水平。菲律宾碧瑶市的 220 名咖啡店顾客参与了这项研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Extent of Implementation of the Green Marketing Mix on Selected Coffeeshops
Green marketing has emerged as a significant corporate approach as countries' environmental awareness has increased globally. As public awareness of global warming and climate change grows, people have grown more cautious about their purchases, particularly the nature of acquired products. It was discovered that certain coffee businesses are employing green marketing practices. This study sought to determine the level of green marketing mix in a selected coffeeshop business industry. This study was participated in by 220 coffeeshop customers in Baguio City, Philippines.
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