Chinese Government Enterprise Driven Strategies in Rural Poverty Alleviation - A Case Study of China's Rural Area of Henan

The implementation of China’s targeted poverty alleviation strategy has promoted changes in China’s poverty alleviation methods and influenced corporate poverty alleviation activities. This study aims to explore the effectiveness of corporate poverty alleviation in rural poor areas under the background of targeted poverty alleviation in China. Shangshui County in Henan Province, China, was selected as the research object. Using qualitative and quantitative research methods, an evaluation model of corporate poverty alleviation effectiveness was established through the Analytic Hierarchy Process (AHP) based on survey data. The results show that poverty alleviation enterprises in this county have played a significant role, but there is room for improvement.