The Application of Differentiated Pricing Strategy in M&A Practice of Listed Companies

In recent years, with the continuous active market of listed companies M&A and reorganization, the phenomenon of differentiated transaction pricing M&A is very common. In order to quickly shorten the transaction process, the initial design of the transaction plan needs to pay attention to the demands of the transaction parties, and the application of differentiated pricing strategy meets the diversified needs of the transaction parties. Based on the historical wave of M&A and the development status of Chinese listed companies, this paper analyzes the applicability and defects of M&A pricing of Chinese listed companies from the point of view of the core issue in the M&A process. This paper studies the pricing problem from two aspects. First, starting from the deterministic system, it analyzes the pricing of M&A enterprises under the perfect market system. The second is from the actual situation of China, the use of AMPS model for analysis. The research results show that the practice of differentiated pricing strategy of listed companies can not only deepen the understanding of the role of corporate governance in M&A, but also promote the effective risk control and profit maximization of listed companies. The research significance is to have a further understanding of the M&A pricing of China's joint-stock enterprises.