墨西哥克雷塔罗的葡萄酒消费和消费者:从旅游角度的分析

IF 2.3 Q1 AGRONOMY
Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-Vega
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引用次数: 0

摘要

设计/方法/途径对该地区的 384 名葡萄酒游客进行了调查。通过因子分析和层次聚类分析对问卷调查所得数据进行了分析,并通过非参数检验确定了不同群体之间的差异。此外,还对葡萄酒旅游服务提供商进行了半结构式访谈,他们的一些意见和数据有助于对信息进行全面分析。研究结果确定了三个因素促使葡萄酒游客参观葡萄园并消费葡萄酒:葡萄园体验、知识和探索以及营销影响或建议。此外,还确定了三类葡萄酒消费者,即知识型消费者、兴趣型消费者和新手型消费者,这三类消费者是根据他们所寻求的每种葡萄酒旅游体验的动机以及与参观体验相辅相成的其他活动而区分的。本文的结论是,随着克雷塔罗地区葡萄酒消费量和葡萄酒旅游业的增长,人们对葡萄酒的了解也在增加,这对墨西哥的葡萄酒产区来说是一个机遇。 原创性/价值 本文聚焦于仍处于起步阶段的墨西哥葡萄酒市场,做出了独特的贡献。它为这一研究领域提供了新的视角和见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism

Purpose

The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.

Design/methodology/approach

A survey was carried out on 384 wine tourists in the area. The data obtained from the questionnaires were analyzed using factorial and hierarchical cluster analysis, and differences between groups were identified using non-parametric tests. Additionally, semi-structured interviews were conducted with wine tourism service providers, some of whose comments and data contributed to the overall analysis of the information.

Findings

Three factors have been identified as motivating wine tourists to visit vineyards and consume wine: vineyard experience, knowledge and exploration and marketing influence or suggestions. Three groups of wine consumers were also identified, namely, knowledgeable consumers, interested consumers and novice consumers, which were differentiated by the motivations for each type of wine tourism experience they seek, as well as other activities that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions.

Practical implications

To expand research in the Querétaro wine region and contribute to the knowledge of wine tourism in Mexico.

Originality/value

The paper makes a unique contribution by focusing on the Mexican wine market, which is still in its infancy. It provides new perspectives and insights in this area of research.

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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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