Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-Vega
{"title":"墨西哥克雷塔罗的葡萄酒消费和消费者:从旅游角度的分析","authors":"Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-Vega","doi":"10.1108/ijwbr-10-2023-0059","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>A survey was carried out on 384 wine tourists in the area. The data obtained from the questionnaires were analyzed using factorial and hierarchical cluster analysis, and differences between groups were identified using non-parametric tests. Additionally, semi-structured interviews were conducted with wine tourism service providers, some of whose comments and data contributed to the overall analysis of the information.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>Three factors have been identified as motivating wine tourists to visit vineyards and consume wine: vineyard experience, knowledge and exploration and marketing influence or suggestions. Three groups of wine consumers were also identified, namely, knowledgeable consumers, interested consumers and novice consumers, which were differentiated by the motivations for each type of wine tourism experience they seek, as well as other activities that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>To expand research in the Querétaro wine region and contribute to the knowledge of wine tourism in Mexico.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>The paper makes a unique contribution by focusing on the Mexican wine market, which is still in its infancy. It provides new perspectives and insights in this area of research.</p><!--/ Abstract__block -->","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism\",\"authors\":\"Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-Vega\",\"doi\":\"10.1108/ijwbr-10-2023-0059\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>A survey was carried out on 384 wine tourists in the area. The data obtained from the questionnaires were analyzed using factorial and hierarchical cluster analysis, and differences between groups were identified using non-parametric tests. Additionally, semi-structured interviews were conducted with wine tourism service providers, some of whose comments and data contributed to the overall analysis of the information.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>Three factors have been identified as motivating wine tourists to visit vineyards and consume wine: vineyard experience, knowledge and exploration and marketing influence or suggestions. Three groups of wine consumers were also identified, namely, knowledgeable consumers, interested consumers and novice consumers, which were differentiated by the motivations for each type of wine tourism experience they seek, as well as other activities that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions.</p><!--/ Abstract__block -->\\n<h3>Practical implications</h3>\\n<p>To expand research in the Querétaro wine region and contribute to the knowledge of wine tourism in Mexico.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>The paper makes a unique contribution by focusing on the Mexican wine market, which is still in its infancy. 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Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism
Purpose
The purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.
Design/methodology/approach
A survey was carried out on 384 wine tourists in the area. The data obtained from the questionnaires were analyzed using factorial and hierarchical cluster analysis, and differences between groups were identified using non-parametric tests. Additionally, semi-structured interviews were conducted with wine tourism service providers, some of whose comments and data contributed to the overall analysis of the information.
Findings
Three factors have been identified as motivating wine tourists to visit vineyards and consume wine: vineyard experience, knowledge and exploration and marketing influence or suggestions. Three groups of wine consumers were also identified, namely, knowledgeable consumers, interested consumers and novice consumers, which were differentiated by the motivations for each type of wine tourism experience they seek, as well as other activities that complement the visit experience. It concludes that as wine consumption in Queretaro and wine tourism in the region increases, so does knowledge of the drink, and this represents an opportunity for Mexico's wine-producing regions.
Practical implications
To expand research in the Querétaro wine region and contribute to the knowledge of wine tourism in Mexico.
Originality/value
The paper makes a unique contribution by focusing on the Mexican wine market, which is still in its infancy. It provides new perspectives and insights in this area of research.