记忆是数字文化中麻烦制造者的重要渠道

IF 2.4 2区 文学 Q1 COMMUNICATION
Alexander O Smith, Jordan Loewen-Colón
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引用次数: 0

摘要

近来人们对数据资本主义和殖民主义的担忧,往往是利用对控制论技术自动化文化数据能力的隐含假设来论证的。因此,控制论工程所实现的数据粒度可以用来支配社会和文化。在此,我们将通过既是文化数据又是文化记忆的 "记忆体 "来解读这些关于文化数据化的隐含假设。利用亚历山大-加洛韦(Alexander Galloway)的原生论分析批判方法和对媒体策略的描述,我们回应了对控制论统治的恐惧。协议--控制论技术实现自动数据化的源泉--使我们能够以乐观的态度应对恐惧,它还进一步使我们能够更广泛地发展记忆的功能。我们的研究表明,记忆性记忆往往出现在控制论数据化之前,提供了抵抗控制论统治的时刻。此外,这一发展借鉴了柏格森理论和相关的当代媒体理论,实现了对记忆性记忆的生命主义发展。这项工作的贡献在于提供了网络环境,在这种环境中,以 "记忆体 "为特征的文化抵制了网络统治。在这一贡献的过程中,它还提出了一种新的记忆理论。受近期后人类新媒体理论的启发,我们对理查德-道金斯(Richard Dawkins)的基因启发记忆体(genetically inspired meme)以及利莫尔-希夫曼(Limor Shifman)的记忆体 "立场"(stance)概念进行了新颖的解读。总之,我们提出了一种生命力记忆理论的雏形,这种理论更容易与批判控制论的论述相结合。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Memetic memory as vital conduits of troublemakers in digital culture
Recent fears of data capitalism and colonialism often argue using implicit assumptions about cybernetic technology’s ability to automate data about culture. As such, the level of data granularity made possible by cybernetic engineering can be used to dominate society and culture. Here we unpack these implicit assumptions about the datafication of culture through memes, which both act as cultural data and cultural memory. Using Alexander Galloway’s critical method of protocological analysis and descriptions of media tactics, we respond to fears of cybernetic domination. Protocols – the source by which cybernetic technologies enable automated datafication – enables us to respond to fears with optimism, and it further enables a more extensive development of how memetic memory functions. Our development shows that memetic memory often emerges before cybernetic datafication, offering moments of resistance from cybernetic domination. Further, this development enables a vitalist development of memetic memory, borrowing from Bergsonian theory and related contemporary media theories. Such a work contributes by providing cybernetic context in which culture, characterized through memes, resists cybernetic domination. In the process of this contribution, it also contributes a novel theory of memetic memory. Inspired by recent posthuman new media theory, we provide a novel reading of Richard Dawkins’ genetically inspired meme as well as Limor Shifman’s notion of memetic ‘stance’. Taken together, we contribute the beginnings of a memetic theory of vitalism which speaks more readily with critical cybernetic discourse.
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来源期刊
CiteScore
5.80
自引率
7.10%
发文量
98
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