男性隐喻和隐语：新闻媒体中 "伟哥 "和 "男子气概 "的新含义

IF 2.1 3区社会学 Q2 SOCIOLOGY

Sexualities Pub Date : 2024-07-21 DOI:10.1177/13634607241261842

Mie Birk Jensen

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引用次数: 0

摘要

伟哥刚问世时，全球各种媒体都把它作为一种具有潜在革命性作用的新药。虽然它已不再是一种新药，但仍不断出现在新闻媒体中。本文探讨了 "伟哥 "随着时间的推移在新闻媒体中的持续传播，指出了药品广告和新闻媒体之间的关系对全球的影响，这种关系对男性气质的重构起到了作用。通过分析不同时期提及 "伟哥 "的丹麦新闻报道，论证了 "伟哥 "不仅作为一种药品具有新闻价值，它还作为一种男性隐喻和隐喻概念渗透到我们的语言中，通过这种隐喻和隐喻概念，人类和非人类行为者以不同的方式被赋予 "im/power "的价值。我们将进一步讨论这一点，因为它可能表明，医疗化过程中的性别因素如何影响我们对人体能力的理解，并进而影响我们用来把握我们所生活的世界以及我们自身的语言。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Phallic metaphors and metonyms: Emerging meanings of Viagra and masculinity in news media

When Viagra was first introduced, it was presented as a new pharmaceutical with potentially revolutionizing effects in various forms of media across the globe. While it is no longer a new pharmaceutical, it still continues to find its way into news media. This article explores the continuous circulation of Viagra in news media over time, pointing to a global impact of the relationship between pharmaceutical advertising and news media, which play into reconfigurations of masculinity. Through an analysis of Danish news articles mentioning Viagra in different times, it is argued that Viagra is not only made news-worthy as a pharmaceutical; it has penetrated our language as a phallic metaphor and metonymic concept through which human and non-human actors become valorized as im/potent in different ways. This is further discussed as a potential indication of how gendered processes of medicalization can affect our understanding of the capabilities of the human body, and by extension the language we make use of to grasp the world we live in, as well as ourselves.

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来源期刊

Sexualities SOCIOLOGY-

CiteScore

4.20

自引率

6.70%

发文量

期刊介绍： Consistently one of the world"s leading journals in the exploration of human sexualities within a truly interdisciplinary context, Sexualities publishes peer-reviewed, scholarly articles that exemplify the very best of current research. It is published six times a year and aims to present cutting-edge debate and review for an international readership of scholars, lecturers, postgraduate students and advanced undergraduates. Sexualities publishes work of an analytic and ethnographic nature which describes, analyses, theorizes and provides a critique on the changing nature of the social organization of human sexual experience in the late modern world.