个性化定价与竞争

American Economic Review Pub Date : 2024-07-01 DOI:10.1257/aer.20221524

Andrew Rhodes, Jidong Zhou

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引用次数: 14

摘要

我们研究了一般寡头垄断模型中的个性化定价。个性化定价相对于统一定价的影响取决于市场覆盖程度。如果市场条件是覆盖率高（如生产成本低或企业数量多），个性化定价就会损害企业利益，而有利于消费者；如果覆盖率低，情况则相反。当只有部分企业拥有个性化定价的数据时，与所有企业或没有企业进行个性化定价相比，消费者的情况可能会更糟。（JEL D21、D43、D82）

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Personalized Pricing and Competition

We study personalized pricing in a general oligopoly model. The impact of personalized pricing relative to uniform pricing hinges on the degree of market coverage. If market conditions are such that coverage is high (e.g., the production cost is low or the number of firms is high), personalized pricing harms firms and benefits consumers, whereas the opposite is true if coverage is low. When only some firms have data to personalize prices, consumers can be worse off compared to when either all or no firms personalize prices. (JEL D21, D43, D82)

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American Economic Review

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