GEOGRAPHIC INDICATION AS A DISRUPTIVE STRATEGY IN THE VALUE CHAINS OF THE AMAZON BIOECONOMY

To consider the contributions of Geographical Indication as a component of bioeconomy value chains, this article seeks to address this connection from the point of view of adding value and efforts to reach the market in a disruptive way. The research is a case study and used an exploratory, qualitative, documentary, and bibliographic approach. As a result, both the first GIs granted and the most recent one’s face challenges since their implementation and institutional arrangements are of paramount importance for its consolidation. It is concluded that, the sum of knowledge, experiences and vision of different actors who work in the value chains of both GIs and the bioeconomy, has a greater chance of creating a differentiated market, and GI can therefore be considered a disruptive solution establishing itself. as a component of the bioeconomy value chain.