数字平台是中小微企业商业模式创新的推动力:揭示能力重构的作用

Rais Zaki Saiful Qohar, B. Darmawan
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摘要

本研究旨在探讨数字平台对印尼中小微企业部门商业模式创新的影响,解决以往研究中发现的背景限制问题。本研究采用综合研究设计,探讨了数字平台采用、进化能力重构和替代能力重构在推动商业模式创新中的作用。研究方法包括通过偏最小二乘法结构方程模型(PLS-SEM)对从日惹斯莱曼市中小微企业收集的数据进行假设检验。研究结果表明,虽然数字平台的采用本身并不能直接促进商业模式创新,但却能显著影响能力重构。具体来说,替代性重构通过整合新的、更高效的能力,在商业模式转型中发挥着至关重要的作用。相反,进化式重构尽管受到数字平台的影响,但并不会对商业模式创新产生直接的重大影响。这些发现有助于从理论上理解动态能力,突出了替代性重组对快速和重大创新的重要性。在实践中,这项研究为中小微企业主和管理者提供了宝贵的见解,帮助他们利用数字平台提升价值链,推动商业模式创新,确保数字时代的可持续发展和竞争优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Platforms as Enablers of MSMEs' Business Model Innovation: Revealing the Role of Capability Reconfigurations
This study aims to examine the impact of digital platforms on business model innovation within the MSME sector in Indonesia, addressing the contextual limitations found in previous study. Utilizing a comprehensive study design, this study investigates the roles of digital platform adoption, evolutionary capability reconfiguration, and substitutional capability reconfiguration in driving business model innovation. The study methods included hypothesis testing through partial least square structural equation modeling (PLS-SEM) on data collected from MSMEs in Sleman, Yogyakarta. The results reveal that while digital platform adoption alone does not directly enhance business model innovation, it significantly influences capability reconfiguration. Specifically, substitutional reconfiguration plays a critical role in transforming business models by integrating new, more efficient capabilities. Conversely, evolutionary reconfiguration, despite being influenced by digital platforms, does not have an immediate significant impact on business model innovation. These findings contribute to the theoretical understanding of dynamic capabilities, highlighting the importance of substitutional reconfiguration for rapid and significant innovation. Practically, the study provides valuable insights for MSME owners and managers on leveraging digital platforms to enhance their value chains and drive business model innovation, ensuring sustainability and competitive advantage in the digital age.
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