{"title":"营销自动化：中小型企业使用 crm 系统和营销平台的效率","authors":"Артур Струнгар","doi":"10.32702/2306-6814.2024.13.147","DOIUrl":null,"url":null,"abstract":"(SMBs). Through automation, these businesses can streamline marketing processes, optimize resource allocation, and enhance customer engagement. CRM systems enable SMBs to gain deeper insights into customer behavior, facilitating personalized communication and tailored marketing strategies. Moreover, the study underscores the critical role of automation in improving the overall competitiveness of SMBs. By automating marketing processes, businesses can achieve greater efficiency, reduce costs","PeriodicalId":118672,"journal":{"name":"Investytsiyi: praktyka ta dosvid","volume":" 33","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"АВТОМАТИЗАЦІЯ МАРКЕТИНГУ: ЕФЕКТИВНІСТЬ ВИКОРИСТАННЯ CRM- СИСТЕМ ТА МАРКЕТИНГОВИХ ПЛАТФОРМ ДЛЯ МАЛОГО ТА СЕРЕДНЬОГО БІЗНЕСУ\",\"authors\":\"Артур Струнгар\",\"doi\":\"10.32702/2306-6814.2024.13.147\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"(SMBs). Through automation, these businesses can streamline marketing processes, optimize resource allocation, and enhance customer engagement. CRM systems enable SMBs to gain deeper insights into customer behavior, facilitating personalized communication and tailored marketing strategies. Moreover, the study underscores the critical role of automation in improving the overall competitiveness of SMBs. By automating marketing processes, businesses can achieve greater efficiency, reduce costs\",\"PeriodicalId\":118672,\"journal\":{\"name\":\"Investytsiyi: praktyka ta dosvid\",\"volume\":\" 33\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Investytsiyi: praktyka ta dosvid\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32702/2306-6814.2024.13.147\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Investytsiyi: praktyka ta dosvid","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32702/2306-6814.2024.13.147","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
АВТОМАТИЗАЦІЯ МАРКЕТИНГУ: ЕФЕКТИВНІСТЬ ВИКОРИСТАННЯ CRM- СИСТЕМ ТА МАРКЕТИНГОВИХ ПЛАТФОРМ ДЛЯ МАЛОГО ТА СЕРЕДНЬОГО БІЗНЕСУ
(SMBs). Through automation, these businesses can streamline marketing processes, optimize resource allocation, and enhance customer engagement. CRM systems enable SMBs to gain deeper insights into customer behavior, facilitating personalized communication and tailored marketing strategies. Moreover, the study underscores the critical role of automation in improving the overall competitiveness of SMBs. By automating marketing processes, businesses can achieve greater efficiency, reduce costs
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