勾勒市场营销学科的全貌：涵盖八种顶级期刊的文献计量分析

Q1 Business, Management and Accounting

Spanish Journal of Marketing - ESIC Pub Date : 2024-07-05 DOI:10.1108/sjme-02-2022-0017

Ayhan Akpınar

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引用次数: 0

摘要

目的本研究旨在考察 26 年间的市场营销趋势，以仔细研究北美在市场营销研究中的影响，同时加强对跨学科市场营销知识的理解，并找出值得进一步学术探讨的著名学者、大学、国家和文章。设计/方法/途径本文采用文献计量学方法，分析了 Scopus 数据库中 1996 年至 2021 年间八种顶级期刊（《市场营销期刊》、《消费者研究期刊》、《市场营销研究期刊》、《市场营销科学学会期刊》、《市场营销科学》、《零售期刊》、《消费者心理学期刊》和《国际市场营销研究期刊》）的出版物。一些大学的市场营销系传统根深蒂固。一些 26 年前的文章仍被频繁引用。研究仅包括文章，使用单一数据库，且为横截面研究。据作者所知，本研究是通过考虑八种顶级期刊来了解市场营销学科学术贡献的首次尝试之一。

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Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals

Purpose This study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of interdisciplinary marketing knowledge and identify prominent scholars, universities, countries, and articles that warrant further scholarly exploration. Design/methodology/approach This paper uses bibliometric methods to analyze the publications of eight top-tier journals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Science, Journal of Retailing, Journal of Consumer Psychology and International Journal of Research in Marketing) between 1996 and 2021, as found in the Scopus database. Findings The findings indicate that North American hegemony in the marketing discipline continues and that the impact of marketing on other disciplines remains controversial. Some universities have a deeply rooted tradition of marketing departments. Some articles from 26 years ago are still frequently cited. Research limitations/implications The study covers the period from 1996 to 2021. It includes only articles, uses a single database and is cross-sectional. Future research should explore longer time periods by using various databases for comprehensive analysis. Originality/value To the best of the authors’ knowledge, this study constitutes one of the first attempts to understand the scholarly contributions of the marketing discipline by considering eight top-tier journals.

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来源期刊

Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing

CiteScore

9.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.