Redesigning User Interface of Datascripmall Mobile Apps Using User Centered Design Method

The rapid growth of the e-commerce industry, driven by technological advancements and increased internet access, has intensified competition for attracting and retaining customers. In Indonesia, the shift from desktop computers to smartphones has made mobile commerce (m-commerce) increasingly dominant. PT Datascrip, a leading Indonesian company, launched Datascripmall, a B2C and B2B e-commerce marketplace, in August 2020. Despite initial success, a decline in mobile app users indicated a need for an improved user interface (UI) and user experience (UX). This research underscores the urgent need to redesign the Datascripmall mobile app's UI using the User-Centered Design (UCD) methodology, focusing on user needs and preferences. The study employed questionnaires to identify the need for clearer explanations and a more consistent interface. Adding smart features and shortcuts for experienced users was found to boost efficiency and satisfaction. Interviews with the Datascripmall manager confirmed the necessity of a UI/UX redesign to enhance mobile app user numbers. The UCD process involved understanding the context of use, specifying user requirements, designing solutions, and evaluating them against these requirements. The study highlights the benefits of a redesigned UI/UX, enhancing the user experience with greater intuitiveness and engagement. Both qualitative and quantitative data support recommendations for creating a user-friendly interface and increasing overall user engagement. The result of this redesign is a prototype framework developed using Figma, which encompasses page structure, features, and content, providing a comprehensive view of the Datascripmall application UI design. This redesign aims to enhance user satisfaction and increase user numbers, leading to a more comfortable and engaging shopping experience.