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引用次数: 0
摘要
Emazo Merah 是 PT.Petrosida Gresik 公司的杀虫剂产品，经过更新后，该产品能更有效地消灭日虫和小蠹虫，尤其是在 Gresik 和 Lamongan 地区等易受虫害影响的地区。考虑到土地和天气条件，有必要通过示范田/示范种植进行推广，让稻农亲眼目睹该产品的优势。本研究通过对 5 位推广组织者的观察和访谈，对销售潜力大的地区进行了分析。分析结果表明，在 Gresik 和 Lamongan 推广 Emazo Merah 的 IFAS 矩阵总分为 2.95，EFAS 为 1.83，属于第 III 象限。为提高销售量，建议进行市场调研、展示推荐书或直接试用产品，并利用与消费者、小卖部和农业办事处的良好关系：Emazo Merah 农药 促销 市场调研
ANALISIS STRATEGI PROMOSI PRODUK EMAZO MERAH DALAM MENINGKATKAN VOLUME PENJUALAN (Analysis of Emazo Red Product Promotion Strategies in Increasing Sales Volume)
Emazo Merah is an insecticide product from PT. Petrosida Gresik which has been updated to be more effective in eradicating sundep and bedlet pests, especially in vulnerable areas such as Gresik and Lamongan Regencies. Promotion through demonstration plots/demspay is needed so that rice farmers can see firsthand the advantages of this product, taking into account land and weather conditions. This study uses observations and interviews with 5 promotion organizers to analyze areas with high sales potential. The results of the analysis show that the promotion of Emazo Merah in Gresik and Lamongan has a total IFAS matrix score of 2.95 and EFAS of 1.83, which places it in quadrant III. To increase sales, it is recommended to conduct market research, display testimonials or direct product trials, and take advantage of good relationships with consumers, kiosks, and agricultural offices.Keywords: Emazo Merah, Pesticide, Promotion, Market Research.
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