Digitalization of the national economy as a driver of virtualization of communications among dairy market stakeholders

Theoretical and methodological approaches to the study of key trends in the digitalisation of the national economy, which act as a driver of virtualisation of communications of dairy market stakeholders, have been studied and substantiated. It is established the different speed and slow implementation of digital accounting technologies in the conditions of differentiation of requests of interested organisations and customers, providing time saving, and communication costs are calculated. On the one hand, the involvement of local computer networks in the internal activities of national organisations, the internet – in the environment of virtual external interaction, rather with suppliers than with consumers, and e-mail, websites – in all spheres of their virtual activity is predominantly developed. On the other hand, there is a big lag in the implementation of such key elements of digital technologies as “big data”, “internet of things”, artificial intelligence models, radio-frequency identification, “digital twins”. The feasibility of creating a web showcase site for virtual interactions between innovatively active dairy enterprises and customers is substantiated.