DOCTRINE OF RELATIONSHIP OF COMPETITIVENESS ELEMENTS FOR THE PURPOSE OF ENSURING INNOVATION OF BUSINESS STRUCTURES IN THE FURNITURE MARKET

The article examines the relationships between the elements of competitiveness in order to ensure the innovativeness of business structures. The doctrine, as a system of beliefs and basic principles, serves as the basis for developing a competitiveness strategy in order to enhance the competitive advantages of enterprises. Competitiveness is a multidimensional property, namely, product innovation, plays a big role in achieving a high status in a competitive market. It is necessary to study each element of competitiveness in order to ensure the innovativeness of business structures. Competition forces business structures to improve the quality of their products, use new product components, innovative technologies and innovations in design and sales systems. Business structures in the furniture market need to study the interrelationships of the elements of competitiveness and their impact on the final result. In order to substantiate the doctrine of the interrelations of elements to ensure the innovativeness of business structures, a quality management system for innovations of business structures in the furniture market was defined, built on the blocks of ensuring innovation and quality, quality management and quality improvement, including elements of competitiveness to ensure the innovativeness of business structures: development of a sustainable regulatory framework, creation of the most favorable investment climate and effective competition policy, promoting the innovative activities of business structures, simplifying barriers to doing business in the quality management system of innovations of business structures in the field furniture market. During the research, methods of structural, systemic and functional, quantitative and qualitative analysis, graphic and mathematical methods, and methods of structural and functional modeling were used.