BLOCKCHAIN TECHNOLOGY UNDER THE LENS OF SOCIAL INNOVATION: ILLUSTRATING DIMENSIONS AND ELEMENTS IN A SOCIAL FINTECH

Objective: This article is intended to demonstrate how the use of Blockchain by a Social Fintech can be viewed under the lens of the Social Innovation construct and its elements (dimensions).   Theoretical Framework: The configuration of the elements (dimensions) was based on studies by Tardif and Harrisson (2005), Cloutier (2003) and André and Abreu (2005), according to the model of Souza, Lessa and Lazaro (2019).   Method: The study was descriptive and exploratory. The case study method was applied with content analysis. The initial inductive analyzes made three dimensions for social innovation emerge more clearly: the Character component, Social Innovativeness and Transformation.   Results and Discussion: We came to the conclusion that access to credit using Blockchain technology to fulfill a social demand values territorial specificities through the organization and mobilization of excluded groups and territories, and helps in altering behavior, attitudes or perceptions.   Research Implications: The role of this research for the area of study shows the dimensions of social innovation as a tool for analyzing a social enterprise. Further investigation with more depth in other settings and evaluating the results is essential for this field. New Social Fintechs are continually emerging. Within this environment, economic models are being transformed as they seek a way to break down barriers in the most adversarial models of society by using blockchain technology.   Originality/Value: The relevance of this research is related to the role of improving the concept and practices of social innovation and the development of initiatives geared towards social economic inclusion.