游客对入住日惹纳米拉酒店的兴趣看法

Zarima Yulita, H. Prasetyo
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引用次数: 0

摘要

本研究旨在确定游客在伊斯兰教观念中对价格和服务质量的看法及其对日惹纳米拉酒店(Namira Hotel Syariah Yogyakarta)住宿意向的影响。此类研究为定量研究,变量为 X1 价格和 X2 服务质量。同时,本研究的因变量为 Y 住宿兴趣。本研究的抽样技术是方便抽样技术。本研究采用的数据收集技术是向日惹Namira Syariah酒店的受访者广泛发放调查问卷。本研究的数据分析技术采用了描述性技术、经典假设和多元线性回归。研究结果表明,游客对价格的感知对住宿兴趣的部分影响为 0.433,t 值为 6.767,显著性为 0.05%,df(N-k-1)或 266-3-1=262,因此 t 值为 1.969。游客对服务质量的感知对过夜兴趣的部分影响为 0.355,t 值为 6.867,显著性为 0.05%,df(n-k-1)或 266-3-1=262,因此得到 1.969 的 t 表。游客对价格和服务质量的看法同时影响了入住日惹纳米拉伊斯兰酒店的兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Persepsi pengunjung terhadap minat menginap pada Namira Hotel Syariah Yogyakarta
This research aims to determine visitors' perceptions of price and service quality in Islamic perceptions and their impact on intation in staying at the Namira Hotel Syariah Yogyakarta. This type of research is quantitativxe research with variables X1 Price and X2 service quality. Meanwhile, the dependent variable in this research is Y Interest in staying overnight. The sampling technique in this research was to use a convenience sampling technique. The data collection technique in this research was to use a questionnaire which was distributed widely to respondents of the Namira Hotel Syariah Yogyakarta. The data analysis technique in this research uses descriptive techniques, classical assumptions and multiple linear regression. The results of this research show that visitors' perceptions of price partially have a significant effect on interest in staying at 0.433 with a t-count of 6.767 with a significance of 0.05% and df (N-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of service quality partially have a significant effect on interest in staying overnight at 0.355 with a t-count of 6.867 with a significance of 0.05% and df (n-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of price and service quality simultaneously influence interest in staying at Namira Syariah Hotel Yogyakarta.
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