Changing community climate change attitudes: Evidence from a community exhibit intervention

Engaging communities through exhibits displayed at community-oriented events is a longstanding practice in community activism that could prove valuable for shifting individual and collective behavior toward measures that can help reduce climate change. In this investigation we examined the effect of a climate change community exhibit that focused on four environmental issues: switching to electric vehicles, switching to community solar for residential electricity needs, reducing meat consumption, and supporting forest conservation and reforestation efforts. Participants from the greater Boston area (N = 125) were surveyed before and after attending the exhibit. Attending the exhibit increased participants' perceptions of how many members in their community engaged in action for each issue and how morally right community members thought addressing the issue was. Further, increases in how confident participants felt in engaging in the relevant actions, as well as in ease of engagement were also observed. Participants also expressed increased interest (albeit inconsistently so) in, and likelihood of, engaging in action for each issue. Across all issues, exposure to the exhibit also increased whether engaging in action was rated as an effective way to reduce climate change. Implications and future directions for interventions utilizing climate change exhibits are discussed.