通过包容性传播设计框架,帮助跨性别、男性化、非二元性和性别多元化(TMNG)消费者消除使用生理期产品的耻辱感。

IF 1.8 3区 医学 Q2 FAMILY STUDIES
Jane Connory, Shivani Tyagi
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引用次数: 0

摘要

本研究旨在了解有月经的跨性别、男性化呈现、非二元和性别多元化(TMNG)人士在经期产品包装和营销方面的经历,并通过包容性沟通设计框架确定改进机会。我们对九位 TMNG 消费者、盟友和倡导者进行了半结构化在线访谈。这些访谈揭示了当前经期产品包装和营销设计在整个 "用户旅程"(包括购买、使用和处置)中的正面和负面体验。对访谈进行的主题分析证实,在时代产品包装和营销方面存在着缺乏图像和语言表现的问题。由此产生的三个主题被用于制定一个包容性的传播设计框架,其中包括:需要改善生理期的生理体验;需要改善心理健康和与生理期的情感关系;以及需要考虑更广泛的社会问题,如与生理期产品包装和营销有关的可持续性和可及性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Helping to destigmatise the use of period products for trans, masculine presenting, non-binary and gender diverse (TMNG) consumers through an inclusive communication design framework.

This study aimed to understand the experiences that trans, masculine presenting, non-binary and gender diverse (TMNG) people who menstruate have with period product packaging and marketing, and identified opportunities for improvement through an inclusive communication design framework. Semi-structured online interviews were conducted with nine TMNG consumers, allies and advocates. These revealed positive and negative experiences with the current design of period product packaging and marketing throughout the entire 'user journey', including purchasing, use and disposal. A thematic analysis of the interviews confirmed that problems exist with the lack of representation through imagery and language on period product packaging and marketing. The resulting three themes were engaged with to develop an inclusive communication design framework that included: the need for an improvement in the physical experience of periods; the need for improved mental health and emotional relationship to periods; and the need for the consideration of broader social issues such as sustainability and accessibility in relation to period product packaging and marketing.

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来源期刊
CiteScore
4.60
自引率
4.50%
发文量
80
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