使用混合 RBWM-ISM-Fuzzy MICMAC 方法的敏捷新产品开发采用框架

IF 1.8 Q3 MANAGEMENT
Manoj A. Palsodkar, Madhukar R. Nagare, Rajesh B. Pansare, Vaibhav S. Narwane
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引用次数: 0

摘要

目的敏捷新产品开发(ANPD)能够快速重组产品和相关流程以满足新兴市场的需求,因此吸引了研究人员和从业人员。为了提高敏捷新产品开发的采用率,本研究旨在识别敏捷新产品开发的推动因素(ANPDEs),并创建一个结构框架,供从业人员作为快速参考。设计/方法/途径首先,我们进行了全面的文献综述,以识别ANPDEs,并与专家小组协商,使用混合稳健的最佳-最差方法解释性结构建模(ISM)开发了一个结构框架。在 ISM 过程中,对 ANPDE 之间的相互作用进行了研究。ISM 结果被用作模糊影响矩阵乘法分类(MICMAC)分析的输入,以调查既是强驱动力又是高依赖性的促进因素。研究结果研究结果表明,四个 ANPDE 属于低强度群组,因此在结构框架开发过程中被排除在外。ISM 输出显示,"对 NPD 的坚定承诺/高层管理支持"、"资源可用性"、"供应商承诺/能力 "和 "系统化项目规划 "是重要的 ANPDE。根据其驱动力和依赖力,模糊 MICMAC 方法形成的聚类显示,16 个 ANPDE 出现在依赖区,1 个 ANPDE 出现在联系区,14 个 ANPDE 出现在驱动区。在采用 ANPD 时,行业专业人员需要保守地关注已建立的 ANPDE。原创性/价值所建立的框架是一项独一无二的研究,它提供了对重要 ANPDE 的综合印象。作者希望,所建议的结构框架将成为从事 ANPD 领域研究的学者的蓝图,并有助于其采用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An adoption framework for agile new product development using hybrid RBWM-ISM-Fuzzy MICMAC approach

Purpose

Agile new product development (ANPD) attracts researchers and practitioners by its ability to rapidly reconfigure products and related processes to meet the needs of emerging markets. To increase ANPD adoption, this study aims to identify ANPD enablers (ANPDEs) and create a structural framework that practitioners can use as a quick reference.

Design/methodology/approach

Initially, a comprehensive literature review is conducted to identify ANPDEs, and a structural framework is developed in consultation with an expert panel using a hybrid robust best–worst method interpretive structural modeling (ISM). During the ISM process, the interactions between the ANPDEs are investigated. The ISM result is used as input for fuzzy Matrice d’Impacts croises-multiplication appliqúean classment means cross-impact matrix multiplication applied to classification (MICMAC) analysis to investigate enablers that are both strong drivers and highly dependent.

Findings

The study’s findings show that four ANPDEs are in the low-intensity cluster and thus are excluded during the structural frame development. ISM output shows that “Strong commitment to NPD/top management support,” “Availability of resources,” “Supplier commitment/capability” and “Systematic project planning” are the important ANPDEs. Based on their driving and dependence power, the clusters formed during the fuzzy MICMAC approach show that 16 ANPDEs appear in the dependent zone, one ANPDE in the linkage zone and 14 ANPDEs in the driving zone.

Practical implications

This research has intense functional consequences for researchers and practitioners within the industry. Industry professionals require a conservative focus on the established ANPDEs during ANPD adoption. Management has to carefully prepare a course of action to avoid any flop during ANPD adoption.

Originality/value

The framework established is a one-of-a-kind study that provides an integrated impression of important ANPDEs. The authors hope that the suggested structural framework will serve as a blueprint for scholars working in the ANPD domain and will aid in its adoption.

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来源期刊
CiteScore
5.50
自引率
12.50%
发文量
52
期刊介绍: Journal of Modelling in Management (JM2) provides a forum for academics and researchers with a strong interest in business and management modelling. The journal analyses the conceptual antecedents and theoretical underpinnings leading to research modelling processes which derive useful consequences in terms of management science, business and management implementation and applications. JM2 is focused on the utilization of management data, which is amenable to research modelling processes, and welcomes academic papers that not only encompass the whole research process (from conceptualization to managerial implications) but also make explicit the individual links between ''antecedents and modelling'' (how to tackle certain problems) and ''modelling and consequences'' (how to apply the models and draw appropriate conclusions). The journal is particularly interested in innovative methodological and statistical modelling processes and those models that result in clear and justified managerial decisions. JM2 specifically promotes and supports research writing, that engages in an academically rigorous manner, in areas related to research modelling such as: A priori theorizing conceptual models, Artificial intelligence, machine learning, Association rule mining, clustering, feature selection, Business analytics: Descriptive, Predictive, and Prescriptive Analytics, Causal analytics: structural equation modeling, partial least squares modeling, Computable general equilibrium models, Computer-based models, Data mining, data analytics with big data, Decision support systems and business intelligence, Econometric models, Fuzzy logic modeling, Generalized linear models, Multi-attribute decision-making models, Non-linear models, Optimization, Simulation models, Statistical decision models, Statistical inference making and probabilistic modeling, Text mining, web mining, and visual analytics, Uncertainty-based reasoning models.
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