Two faces of activation attitudes. Explaining citizens' diverging views on demanding versus enabling activation policies

This study examines public attitudes towards two types of ALMPs: enabling activation, which prioritises training, skill formation, and human capital improvement; and demanding activation, which involves leading people towards employment through sanctions and benefit cuts. While previous research has predominantly focused on demanding activation, this study is the first to compare public support for the two distinct faces of activation. Analysing data from the 2020 Belgian National Elections Study, we examine the role of self‐interest, political ideology, social justice preferences, and stereotypical images towards the unemployed in explaining both types of activation attitudes. We find that attitudes towards enabling and demanding activation policies are clearly distinct in their measurement and driving forces. While the enabling type appeals especially to the principle of equality and positive attitudes towards the unemployed, support for demanding ALMPs is based on the principle of equity and stereotypical views about the jobless.