企业社会责任时代的品牌越轨:来自酒店业的经验证据

Anzar Ahmed, Ali Raza, Qurat-ul-ain Talpur, Muhammad Ishtiaq Ishaq, Tehmeena Shafqat
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引用次数: 0

摘要

消费者依靠先前的信息和与品牌的互动,通过企业的企业社会责任(CSR)倡议来形成他们的期望,但一些负面事件可能会影响他们对企业社会责任(CSR)的期望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry
Consumers rely on prior information and interactions with the brands to develop their expectations through the firm's corporate social responsibility (CSR) initiatives, but some adverse incidents v...
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