On Splits, Big and Little: Towards an Intensive Model of Media and Mediation

This essay forwards an intensive model of mediation contrasted with the extensive model implicit in much of media theory, which conceives of communication media as an extension of human faculties. An intensive model, instead, conceives of mediation as a phenomenological process of splitting or folding affective capacities. An extensive model results in a dualistic, essentialist theory of communication media and unresolvable normative debates about the connecting or disconnecting consequences of media. An intensive model avoids these limitations by diagramming various modes of mediation and illustrating how their consequences stem from alterations to intensive properties, thereby helping constitute subjects and media objects alike rather than presuming a media bridge between pre-existing subjects and objects. The essay employs a number of examples to illustrate the extensive model, including telephone conversations, cinema, animation, and social media. The essay concludes with the division of families over QAnon conspiracies to illustrate the analytic gain from an intensive model.