Technological workforces of events: where and how to use them?

Purpose

The purpose of this study is to identify which technologies can be beneficial due to human resource shortages in events and to determine the areas in which these technological applications can be utilized.

Design/methodology/approach

This study is designed as a conceptual study that involves a review of the relevant literature, an examination of the current situation, and the presentation of conclusions and recommendations. The study first introduces the technologies used in events and identifies the areas where these technologies can replace human resources. It concludes with a summary of findings and recommendations.

Findings

Due to human resource shortages in events, technologies such as robots/robotics, AI, IoT, and AR/VR can be utilized effectively. Robots/robotics can manage participant registration, provide information on products and services, prepare and serve food and beverages, perform (e.g. as dancers or musicians), manage crowds, and ensure security. AI aids in event creation (names, slogans, logos), developing promotional materials, marketing, and data analysis. IoT supports participant registration, check-in processes, venue climate control, heat mapping, and gathering preference data on products and activities. AR/VR enables pre-event space visualization and arrangement, and enhances entertainment and experiences.

Originality/value

This study provides significant insights for both practitioners and academics by highlighting technological applications that can replace human resources in events. Furthermore, it holds value for academics conducting research in event planning and management, allowing them to understand the current situation and identify gaps in the literature for future research.