Ishani Sharma, Soni Sharma, Arun Aggarwal, Sahil Gupta
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引用次数: 0
摘要
目的本研究旨在探讨创意旅游体验（CTE）对游客对创意旅游目的地的推荐意向（RCI）的影响。本研究探讨了游客参与度和满意度在这一关系中的作用，并提出了一个基于认知-情感-情感模型的序列中介模型。研究使用结构化问卷调查了前往印度喜马偕尔邦金纳尔的游客。通过有目的的抽样，从 413 名 Z 世代（简称 Z 世代）游客中收集了数据。研究采用了探索性因素分析、确认性因素分析和顺序中介分析。本研究使用了安德鲁-海斯（Andrew Hayes）在 SPSS 过程宏中提出的模型 6 来检验序列中介。研究结果研究结果强调了积极参与创意旅游的重要性及其将文化遗产转化为丰富体验的潜力，从而影响游客的推荐行为。序列中介分析结果表明，创意旅游对游客的 RCI 有显著的积极影响。研究结果为创意旅游目的地管理者和政策制定者提供了宝贵的见解。通过创意体验提高游客的参与度和满意度，可以有效增加 RCI，促进文化资源的可持续管理，防止文化遗产过度商业化。原创性/价值这项研究通过实证检验序列中介模型，强调了游客的参与度和满意度在将创意体验转化为积极行为结果方面的关键作用，为创意旅游方面的文献做出了贡献。本研究提供了对创意旅游背景下游客 RCI 影响因素的细致理解。
Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism
Purpose
This study aims to explore the influence of creative tourist experiences (CTE) on tourists’ recommendation intentions (RCI) toward creative tourist destinations. This study examines the roles of tourist engagement and satisfaction in this relationship, proposing a sequential mediation model based on the cognitive-affective-conative model.
Design/methodology/approach
The research surveyed travelers to Kinnaur, Himachal Pradesh, India, using a structured questionnaire. Through purposive sampling data were collected from 413 generation Z (Gen Z in short) tourists. The study used exploratory factor analysis, confirmatory factor analysis and sequential mediation analysis. The present research used Model 6 by Andrew Hayes in the SPSS process macro to test the serial mediation.
Findings
The findings emphasize the importance of active engagement in creative tourism and its potential to transform cultural heritage into enriching experiences, thereby influencing tourists’ recommendation behaviors. Results of sequential mediation analysis show that there is a significant and positive impact of CTE on tourist’s RCI. Further, results showed the sequential mediation effect of tourist engagement and satisfaction on the relationship between CTE and RCI.
Practical implications
The findings offer valuable insights for destination managers and policymakers in creative tourism. Enhancing tourist engagement and satisfaction through creative experiences can effectively increase RCI, contributing to the sustainable management of cultural resources and preventing the over-commercialization of cultural heritage.
Originality/value
This research contributes to the literature on creative tourism by empirically testing the sequential mediation model and highlighting the pivotal role of tourist engagement and satisfaction in transforming creative experiences into positive behavioral outcomes. This study provides a nuanced understanding of the factors influencing tourists’ RCI in creative tourism contexts.
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