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How Live Marketing Affects Green Purchase in the Age of Artificial Intelligence?
With the rise of artificial intelligence and the public’s attention to environmental issues, live online promotion of green products has become a new marketing method. It has become a key issue for...
期刊介绍:
Emerging Markets Finance and Trade publishes research papers on financial and economic aspects of emerging economies. The journal features contributions that are policy oriented and interdisciplinary, employing sound econometric methods, using macro, micro, financial, institutional, and political economy data. Geographical coverage includes emerging market economies of Europe, the Balkans, the Middle East, Asia, Africa, and Latin America. Additionally, the journal will publish thematic issues and occasional special issues featuring selected research papers from major conferences worldwide.