组织间沟通在战略联盟绩效中的作用:关系视角

IF 3.8 Q2 BUSINESS
Mário Franco, Heiko Haase, Margarida Rodrigues
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引用次数: 0

摘要

本研究的目的是根据四个沟通维度(意愿、行为、承诺和质量)确定组织间沟通是否会影响战略联盟的绩效。为了实现这一目标,研究人员从关系的角度出发,采用定性方法,对葡萄牙的五家中小企业(SME)/案例进行了研究。研究结果根据对案例的分析,结果表明,在所研究的中小企业中,沟通是基本的,受到重视并得到实施。不过,这是非正式交流,反映了已建立的合作关系,而不是以合同为基础。在这些中小型企业中,沟通是理解联盟目标和实现这些目标的基础,从而使合作伙伴感到满意,使联盟取得成功。沟通还能使联盟得以维持并不断发展,在合作伙伴之间建立联系。这项研究具有现实意义,因为它指出了以组织间沟通为基础的战略联盟管理实践,旨在实现良好绩效。原创性/价值本研究具有新颖性和创新性,因为它为战略管理领域的文献做出了贡献,因为它提出了与组织间沟通有关的现象及其与中小企业战略联盟的关系,并推进了有关关系视角的知识。此外,组织间沟通的应用和发展,包括其所有沟通维度,是长期维持联盟及其绩效的基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of inter-organisational communication in the performance of strategic alliances: a relational perspective

Purpose

This study aims to determine whether inter-organisational communication, based on four communicational dimensions (willingness, behaviour, commitment and quality), influences the performance of strategic alliances.

Design/methodology/approach

To achieve this objective, from a relational perspective, a qualitative approach was adopted, resorting to five small and medium-sized enterprises (SME)/cases in Portugal. Interviews with the key informants of these SMEs and documentary analysis were used to collect data.

Findings

Based on the cases analysed, the results show that communication is fundamental, valued and implemented in the SMEs studied. However, this is informal communication, reflecting the cooperation established and not based on contracts. In these SMEs, communication is the basis for understanding the alliance’s objectives and their fulfilment, which creates satisfaction in the partners and the alliance’s success. Communication also allows an alliance to be maintained and develop continuously, creating bonds between the partners.

Practical implications

Without that communication, alliance performance will not be possible. The study is relevant as it indicates management practices in strategic alliances based on inter-organisational communication, aiming for good performance. Therefore, it contributes to advancing knowledge about strategic alliances through the innovative link with inter-organisational communication and its applicability.

Originality/value

This study is new and innovative because it contributes to the literature in the area of strategic management, as it presents phenomena to do with inter-organisational communication and its relation with strategic alliances in SMEs, as well as advancing knowledge about the relational perspective. In addition, the application and development of inter-organisational communication, in all its communicational dimensions, are the basis for maintaining alliances over time and their performance.

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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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