战略传播背景下组织层面视觉识别的真实性

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-05-31 DOI:10.1080/1553118x.2024.2352114

Trine Susanne Johansen, Magnus Kristian Gregersen

引用次数: 0

摘要

本文旨在探讨作为组织级视觉识别核心概念的真实性，为学术界日益关注符号和图像在组织级视觉识别中的作用做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Authenticity of Organizational-Level Visual Identity in the Context of Strategic Communication

With the purpose of addressing authenticity as a central concept for organizational-level visual identity, the paper contributes to growing scholarly interest in the role of symbols and images in t...

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.