移动应用程序用户对嵌入式广告有何反应？心理反应理论的视角

IF 2.9 4区管理学 Q2 COMPUTER SCIENCE, CYBERNETICS

Behaviour & Information Technology Pub Date : 2024-05-29 DOI:10.1080/0144929x.2024.2359644

Kit Hong Wong, Hsin Hsin Chang, You-Hung Lin, Szu Yu Lin

引用次数: 0

摘要

本研究以心理反应理论为基础，调查了应用内广告（in-app ads）对用户反应的影响。应用内广告分为三种类型：横幅广告、弹出式图形广告...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

How do mobile app users react to embedded advertising? A perspective from psychological reactance theory

This study investigated the effects of in-app advertisements (in-app ads) on user responses based on psychological reactance theory. Three types of in-app ads were categorised: banners, pop-up grap...

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来源期刊

Behaviour & Information Technology 工程技术-计算机：控制论

CiteScore

7.70

自引率

8.10%

发文量

159

审稿时长

5 months

期刊介绍： Behaviour & Information Technology (BIT) puts people before technology. As such it deviates from other related journals. It is the primary scientific venue for peer-reviewed publications on human-centred IT. BIT reports original research studies, practical case studies, and thoughtful articles on: • usability and user experience (UX) • human computer interaction (HCI) • human-centred and user-centred design • the social, business and human aspects of the digital world. The Journal attracts authors and readers from a variety of disciplines (e.g., usability, user experience, psychology, ergonomics, computer science, and sociology), originating from both academics and industry. All papers are subject to initial appraisal by the Editor, and, if found suitable for further consideration, will undertake rigorous double blind peer review by independent, anonymous expert referees.