包容性服务创新:利用数字技术促进医疗保健服务的包容性创新

IF 3.7 3区 管理学 Q2 BUSINESS
Rajan Varadarajan
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引用次数: 0

摘要

目的 本文旨在深入探讨基于数字技术的创新对提高医疗保健的包容性所具有的潜力,其方法是减轻人们在利用医疗保健服务时所面临的负担能力、可及性和可用性方面的障碍。设计/方法/途径通过数字形式的信息经济学视角和服务的某些特征,分析现实世界中基于数字技术的创新案例,从而归纳出一个概念框架,以促进更具包容性的医疗保健。研究结果同时实施以数字技术为基础的医疗保健创新以及服务流程的创新和/或修改,可以通过减轻利用医疗保健服务的可负担性、可获得性和可用性障碍,实现更大的包容性。研究局限性/影响作为一个社会问题,与医疗保健中的不平等有关的问题是多个学科在多个层面(如全球、国家、地区和地方)的研究重点。与向全世界未得到服务和服务不足的社会阶层提供优质医疗保健相关的问题和挑战的范围相比,拟议框架对实践的贡献不大。不过,通过以实例说明和制定框架,文章强调了基于数字技术的创新作为解决方案的前景和潜力,以缓解在各个阶段(预防、检测、诊断、治疗和治疗后随访)医疗保健服务的可负担性、可获得性和可用性方面的障碍,为未来研究提供了启示。例如,关于在资源限制条件下在产品市场空间进行包容性创新的使命驱动型社会企业,基于资源丰富性的社会企业观点构成了理论发展和研究的潜在途径。社会影响经济上可行、环境上可持续、社会上有影响力的创新是我们这个时代的重要问题之一。原创性/价值所提出的框架为基于数字技术的创新提供了洞察力,通过缓解新兴和欠发达国家市场以及这些市场中金字塔底层社会群体的负担能力、可及性和可用性障碍,使医疗保健更具包容性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services

Purpose

This paper aims to provide insights into the potential of digital technologies-based innovations for more inclusive healthcare by alleviating the affordability, accessibility and availability barriers to utilization of healthcare services. Also, it aims to provide insights into the potential of digital technologies-based innovations for more inclusive services, broadly.

Design/methodology/approach

A conceptual framework is inductively developed by analyzing real-world examples of digital technologies-based innovations for more inclusive healthcare through the lenses of economics of information in digital form and certain characteristics of services.

Findings

Concurrent implementation of digital technologies-based healthcare innovations with innovations and/or modifications in service processes can enable greater inclusivity by alleviating the affordability, accessibility and availability barriers to utilization of healthcare services.

Research limitations/implications

Issues relating to inequities in healthcare, as a social problem, are the focus of research at multiple levels (e.g. global, national, regional and local) in several academic disciplines. In relation to the scope of the problems and challenges pertaining to providing quality healthcare to the unserved and underserved segments of society, worldwide, the contribution of the proposed framework to practice is modest. However, by highlighting the promise and potential of digital technologies-based innovations as solutions for alleviating barriers to affordability, accessibility and availability of healthcare services during various stages (prevention, detection, diagnosis, treatment and post-treatment follow-up) with illustrative vignettes and developing a framework, the article offers insights for future research. For instance, in reference to mission-driven social enterprises that operate in the product-market space for inclusive innovations under resource constraints, a resourcefulness-based view of the social enterprise constitutes a potential avenue for theory development and research.

Practical implications

Given the conceptual nature of the article, the implications for practice are limited to cognitive implications. Action implications (instrumental implications or implications for practice) are outside of the scope of the article.

Social implications

Innovations that are economically viable, environmentally sustainable and socially impactful is one of the important issues of our times.

Originality/value

The proposed framework provides insights into the potential of digital technologies-based innovations for more inclusive healthcare by alleviating the affordability, accessibility and availability barriers in the context of emerging and less developed country markets and base of the pyramid segments of society in these markets.

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来源期刊
CiteScore
6.90
自引率
13.60%
发文量
126
期刊介绍: The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are: ■Sustainability and ethical issues in marketing ■Consumer behaviour ■Advertising and branding issues ■Sales management and personal selling ■Methodology and metatheory of marketing research ■International and export marketing ■Services marketing ■New product development and innovation ■Retailing and distribution ■Macromarketing and societal issues ■Pricing and economic decision making in marketing ■Marketing models
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