如何留住我的消费者？调查从线上到线下背景下新企业进入时现有企业的促销策略

IF 4.2 3区管理学 Q2 BUSINESS

International Journal of Electronic Commerce Pub Date : 2024-06-19 DOI:10.1080/10864415.2024.2361397

La Ta, Xun Xu, Hongyan Dai

引用次数: 0

摘要

线上到线下（O2O）商业模式具有按需服务的特点，消费者在网上下单后，可立即从本地商店得到满足。O2O 模式吸引了更多的消费者，他们在网上下单后，可以立即在当地商店得到满足。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context

The online-to-offline (O2O) business mode has on-demand features to offer consumers instant fulfillment from a local store upon their online order. The O2O mode has attracted many more consumers re...

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来源期刊

International Journal of Electronic Commerce 工程技术-计算机：软件工程

CiteScore

7.20

自引率

16.00%

发文量

审稿时长

>12 weeks

期刊介绍： The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines. Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field.