接触强势和弱势说服信息后,竞选活动引发的人际沟通

IF 5.4 3区 材料科学 Q2 CHEMISTRY, PHYSICAL
Shu Scott Li, James Price Dillard, Youzhen Su
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引用次数: 0

摘要

媒体宣传活动可以通过信息曝光直接改变受众,也可以通过有关宣传活动的对话间接改变受众。一项实验(232 人)让经常饮用含糖饮料的消费者接触主张减少消费的强势或弱势信息,然后允许交谈或不允许交谈。有证据表明了媒体的直接效应,即私下认为信息有效的重度饮酒者报告了更高的预期消费量减少。然而,如果允许交谈,则会抹杀活动信息对预期减少消费量的预期效果。与效果较弱的宣传信息相比,重度饮酒者对效果较强的宣传信息的评价较低。此外,分析性语言(如 "但是"、"因为")增强了强势信息对酗酒者的说服力,但削弱了弱势信息的说服力。因此,我们观察到,致力于准确评估活动信息的个人内部过程与维护现有含糖饮料消费水平的人际过程之间存在着复杂的相互作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages
Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported higher intended consumption reduction. However, when conversation was allowed, it erased the desired effect of campaign messages on intended reduction. Heavy drinkers had less favorable conversations about strong campaign messages than weak ones. Further, analytic language (e.g., but, because) augmented the persuasiveness of strong messages among heavy drinkers, but detracted from the persuasiveness of weak messages. Thus, we observed a complex interplay between intrapersonal processes devoted to the accurate assessment of campaign messages and interpersonal processes that defended existing levels of sugary beverage consumption.
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来源期刊
ACS Applied Energy Materials
ACS Applied Energy Materials Materials Science-Materials Chemistry
CiteScore
10.30
自引率
6.20%
发文量
1368
期刊介绍: ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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