{"title":"接触强势和弱势说服信息后,竞选活动引发的人际沟通","authors":"Shu Scott Li, James Price Dillard, Youzhen Su","doi":"10.1093/hcr/hqae011","DOIUrl":null,"url":null,"abstract":"Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported higher intended consumption reduction. However, when conversation was allowed, it erased the desired effect of campaign messages on intended reduction. Heavy drinkers had less favorable conversations about strong campaign messages than weak ones. Further, analytic language (e.g., but, because) augmented the persuasiveness of strong messages among heavy drinkers, but detracted from the persuasiveness of weak messages. Thus, we observed a complex interplay between intrapersonal processes devoted to the accurate assessment of campaign messages and interpersonal processes that defended existing levels of sugary beverage consumption.","PeriodicalId":4,"journal":{"name":"ACS Applied Energy Materials","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages\",\"authors\":\"Shu Scott Li, James Price Dillard, Youzhen Su\",\"doi\":\"10.1093/hcr/hqae011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported higher intended consumption reduction. However, when conversation was allowed, it erased the desired effect of campaign messages on intended reduction. Heavy drinkers had less favorable conversations about strong campaign messages than weak ones. Further, analytic language (e.g., but, because) augmented the persuasiveness of strong messages among heavy drinkers, but detracted from the persuasiveness of weak messages. Thus, we observed a complex interplay between intrapersonal processes devoted to the accurate assessment of campaign messages and interpersonal processes that defended existing levels of sugary beverage consumption.\",\"PeriodicalId\":4,\"journal\":{\"name\":\"ACS Applied Energy Materials\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.4000,\"publicationDate\":\"2024-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Energy Materials\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1093/hcr/hqae011\",\"RegionNum\":3,\"RegionCategory\":\"材料科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"CHEMISTRY, PHYSICAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Energy Materials","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/hcr/hqae011","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages
Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported higher intended consumption reduction. However, when conversation was allowed, it erased the desired effect of campaign messages on intended reduction. Heavy drinkers had less favorable conversations about strong campaign messages than weak ones. Further, analytic language (e.g., but, because) augmented the persuasiveness of strong messages among heavy drinkers, but detracted from the persuasiveness of weak messages. Thus, we observed a complex interplay between intrapersonal processes devoted to the accurate assessment of campaign messages and interpersonal processes that defended existing levels of sugary beverage consumption.
期刊介绍:
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.