David E Clementson, Wenqing Zhao, Michael J Beatty
{"title":"被发现越轨时的 \"赎罪 \"与 \"回避\":两个基于多理论的实验,调查政治家应对丑闻的策略","authors":"David E Clementson, Wenqing Zhao, Michael J Beatty","doi":"10.1093/hcr/hqae015","DOIUrl":null,"url":null,"abstract":"Politicians tend to try deflecting scandals. Based on an attribution theory-driven perspective on persuasion, however, politicians should proactively confess. In a preregistered, multiple-message design, we conduct controlled, random assignment experiments. A mediation model is tested. Inspired by crisis communication’s change-of-meaning concept, the first variable appraises the extent to which voters perceive that the messaging indicates the politician is engaging in a cover-up. The second linkage is the politician’s credibility. The outcome variable is voters’ behavioral intentions. In Experiment 1 (N = 905 U.S. voters), stealing thunder and apologizing outperform stonewalling, changing the subject, sequentially apologizing plus deflecting, or silence. Experiment 2 (N = 277) finds that, in a sex scandal, stealing thunder and apologizing continue to perform equally well. Our theoretical contribution resides in enhancing the explanatory power of theories designed to explain image repair, as well as empirically testing the independent and combined role of apology and stealing thunder.","PeriodicalId":4,"journal":{"name":"ACS Applied Energy Materials","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2024-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Atoning vs. evading when caught transgressing: two multi-theory-based experiments investigating strategies for politicians responding to scandal\",\"authors\":\"David E Clementson, Wenqing Zhao, Michael J Beatty\",\"doi\":\"10.1093/hcr/hqae015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Politicians tend to try deflecting scandals. Based on an attribution theory-driven perspective on persuasion, however, politicians should proactively confess. In a preregistered, multiple-message design, we conduct controlled, random assignment experiments. A mediation model is tested. Inspired by crisis communication’s change-of-meaning concept, the first variable appraises the extent to which voters perceive that the messaging indicates the politician is engaging in a cover-up. The second linkage is the politician’s credibility. The outcome variable is voters’ behavioral intentions. In Experiment 1 (N = 905 U.S. voters), stealing thunder and apologizing outperform stonewalling, changing the subject, sequentially apologizing plus deflecting, or silence. Experiment 2 (N = 277) finds that, in a sex scandal, stealing thunder and apologizing continue to perform equally well. Our theoretical contribution resides in enhancing the explanatory power of theories designed to explain image repair, as well as empirically testing the independent and combined role of apology and stealing thunder.\",\"PeriodicalId\":4,\"journal\":{\"name\":\"ACS Applied Energy Materials\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.4000,\"publicationDate\":\"2024-06-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Energy Materials\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1093/hcr/hqae015\",\"RegionNum\":3,\"RegionCategory\":\"材料科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"CHEMISTRY, PHYSICAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Energy Materials","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/hcr/hqae015","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
Atoning vs. evading when caught transgressing: two multi-theory-based experiments investigating strategies for politicians responding to scandal
Politicians tend to try deflecting scandals. Based on an attribution theory-driven perspective on persuasion, however, politicians should proactively confess. In a preregistered, multiple-message design, we conduct controlled, random assignment experiments. A mediation model is tested. Inspired by crisis communication’s change-of-meaning concept, the first variable appraises the extent to which voters perceive that the messaging indicates the politician is engaging in a cover-up. The second linkage is the politician’s credibility. The outcome variable is voters’ behavioral intentions. In Experiment 1 (N = 905 U.S. voters), stealing thunder and apologizing outperform stonewalling, changing the subject, sequentially apologizing plus deflecting, or silence. Experiment 2 (N = 277) finds that, in a sex scandal, stealing thunder and apologizing continue to perform equally well. Our theoretical contribution resides in enhancing the explanatory power of theories designed to explain image repair, as well as empirically testing the independent and combined role of apology and stealing thunder.
期刊介绍:
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.