真实性在创造共享价值中的作用：从体育公司的企业形象和客户忠诚度的角度出发

IF 4.4 3区管理学 Q2 BUSINESS

Service Business Pub Date : 2024-06-28 DOI:10.1007/s11628-024-00567-x

Seung Kook Choi, Yonghwi Noh

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引用次数: 0

摘要

真实性是影响客户从企业活动中判断企业形象的决定性因素。虽然关于真实性的研究很多，但对体育企业创造共享价值（CSV）活动的了解却很有限。因此，本研究以归因理论为基础，探讨了真实性在体育企业 CSV 活动对企业形象和顾客忠诚度的影响中的作用。结果表明，真实性在调节 CSV 活动的影响方面发挥了重要作用。这些结果表明，在制定 CSV 战略时，考虑真实性非常重要，因为绩效在很大程度上取决于真实性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

The role of authenticity in creating shared value: From the perspective of sports firms’ corporate image and customer loyalty

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The role of authenticity in creating shared value: From the perspective of sports firms’ corporate image and customer loyalty

Authenticity is a decisive factor affecting customers’ judgment of corporate image from a firm’s activities. While much research has been done on authenticity, there is limited understanding regarding creating shared value (CSV) activities of sports firms. Thus, based on attribution theory, this study investigates the role of authenticity in the effect of sports firms’ CSV activities on corporate image and customer loyalty. The results showed that authenticity played an important role in moderating the impact of CSV activities. These results imply that it is important to consider authenticity when establishing CSV strategies, since the performance is largely determined by authenticity.

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来源期刊

Service Business Multiple-

CiteScore

9.10

自引率

18.60%

发文量

期刊介绍： The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.