{"title":"高管的绿色人力资本对绿色营销的影响","authors":"Daqian Shi, Shan Lu, Ziwei Fang","doi":"10.1016/j.ribaf.2024.102461","DOIUrl":null,"url":null,"abstract":"<div><p>Faced with the great pressure from various environmental policies, firms are increasingly interested to use green advertising claims to tag themselves as environmental-friendly. Greenwashing appears as an attractive strategy that could cover up firms’ irresponsible environmental behavior. Against this background, our study focuses on the relationship between green human capital of executive and corporate greenwashing, trying to discover the internal driving force that curbs firms’ irresponsible environmental behavior. Based on the pro-environmental behavior theory, we empirically examine the effect of EGHC on corporate greenwashing and further discover underlying mechanisms. Our finding suggests EGHC could significantly alleviate firms’ greenwashing, stimulating the inherently pro-environmental behavior within enterprises. This is resulted from the strengthening of executive’ environmental awareness and responsibility. Heterogeneous tests show the negative effect of EGHC on greenwashing is more prominent in non-state-owned, small-and-middle, growing and non-polluting firms and firms whose executives are experienced in environmental protection.</p></div>","PeriodicalId":51430,"journal":{"name":"Research in International Business and Finance","volume":"71 ","pages":"Article 102461"},"PeriodicalIF":6.9000,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effect of executive green human capital on greenwashing\",\"authors\":\"Daqian Shi, Shan Lu, Ziwei Fang\",\"doi\":\"10.1016/j.ribaf.2024.102461\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Faced with the great pressure from various environmental policies, firms are increasingly interested to use green advertising claims to tag themselves as environmental-friendly. Greenwashing appears as an attractive strategy that could cover up firms’ irresponsible environmental behavior. Against this background, our study focuses on the relationship between green human capital of executive and corporate greenwashing, trying to discover the internal driving force that curbs firms’ irresponsible environmental behavior. Based on the pro-environmental behavior theory, we empirically examine the effect of EGHC on corporate greenwashing and further discover underlying mechanisms. Our finding suggests EGHC could significantly alleviate firms’ greenwashing, stimulating the inherently pro-environmental behavior within enterprises. This is resulted from the strengthening of executive’ environmental awareness and responsibility. Heterogeneous tests show the negative effect of EGHC on greenwashing is more prominent in non-state-owned, small-and-middle, growing and non-polluting firms and firms whose executives are experienced in environmental protection.</p></div>\",\"PeriodicalId\":51430,\"journal\":{\"name\":\"Research in International Business and Finance\",\"volume\":\"71 \",\"pages\":\"Article 102461\"},\"PeriodicalIF\":6.9000,\"publicationDate\":\"2024-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Research in International Business and Finance\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S027553192400254X\",\"RegionNum\":2,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS, FINANCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research in International Business and Finance","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S027553192400254X","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS, FINANCE","Score":null,"Total":0}
The effect of executive green human capital on greenwashing
Faced with the great pressure from various environmental policies, firms are increasingly interested to use green advertising claims to tag themselves as environmental-friendly. Greenwashing appears as an attractive strategy that could cover up firms’ irresponsible environmental behavior. Against this background, our study focuses on the relationship between green human capital of executive and corporate greenwashing, trying to discover the internal driving force that curbs firms’ irresponsible environmental behavior. Based on the pro-environmental behavior theory, we empirically examine the effect of EGHC on corporate greenwashing and further discover underlying mechanisms. Our finding suggests EGHC could significantly alleviate firms’ greenwashing, stimulating the inherently pro-environmental behavior within enterprises. This is resulted from the strengthening of executive’ environmental awareness and responsibility. Heterogeneous tests show the negative effect of EGHC on greenwashing is more prominent in non-state-owned, small-and-middle, growing and non-polluting firms and firms whose executives are experienced in environmental protection.
期刊介绍：
Research in International Business and Finance (RIBAF) seeks to consolidate its position as a premier scholarly vehicle of academic finance. The Journal publishes high quality, insightful, well-written papers that explore current and new issues in international finance. Papers that foster dialogue, innovation, and intellectual risk-taking in financial studies; as well as shed light on the interaction between finance and broader societal concerns are particularly appreciated. The Journal welcomes submissions that seek to expand the boundaries of academic finance and otherwise challenge the discipline. Papers studying finance using a variety of methodologies; as well as interdisciplinary studies will be considered for publication. Papers that examine topical issues using extensive international data sets are welcome. Single-country studies can also be considered for publication provided that they develop novel methodological and theoretical approaches or fall within the Journal''s priority themes. It is especially important that single-country studies communicate to the reader why the particular chosen country is especially relevant to the issue being investigated. [...] The scope of topics that are most interesting to RIBAF readers include the following: -Financial markets and institutions -Financial practices and sustainability -The impact of national culture on finance -The impact of formal and informal institutions on finance -Privatizations, public financing, and nonprofit issues in finance -Interdisciplinary financial studies -Finance and international development -International financial crises and regulation -Financialization studies -International financial integration and architecture -Behavioral aspects in finance -Consumer finance -Methodologies and conceptualization issues related to finance
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