V. Martínez-García, J. A. Zabala, José A. Albaladejo-García, E. López-Becerra, V. Sánchez-Navarro, J. L. Sánchez-Navarro, C. Boix‐Fayos, J. Martínez-Paz, F. Alcon
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Selection of incentives for a business strategy based on crop diversification
Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives.
Area of study: South-east Spain.
Material and methods: Citrus intercropping practices in south-east Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas.
Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed.
Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.
期刊介绍:
The Spanish Journal of Agricultural Research (SJAR) is a quarterly international journal that accepts research articles, reviews and short communications of content related to agriculture. Research articles and short communications must report original work not previously published in any language and not under consideration for publication elsewhere.
The main aim of SJAR is to publish papers that report research findings on the following topics: agricultural economics; agricultural engineering; agricultural environment and ecology; animal breeding, genetics and reproduction; animal health and welfare; animal production; plant breeding, genetics and genetic resources; plant physiology; plant production (field and horticultural crops); plant protection; soil science; and water management.