渡过大流行病危机:肯尼亚旅游业和酒店业的战略

Christine Weveti Kinyua, Deborah Kangai
{"title":"渡过大流行病危机:肯尼亚旅游业和酒店业的战略","authors":"Christine Weveti Kinyua, Deborah Kangai","doi":"10.34117/bjdv10n6-011","DOIUrl":null,"url":null,"abstract":"This paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.","PeriodicalId":504671,"journal":{"name":"Brazilian Journal of Development","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya\",\"authors\":\"Christine Weveti Kinyua, Deborah Kangai\",\"doi\":\"10.34117/bjdv10n6-011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.\",\"PeriodicalId\":504671,\"journal\":{\"name\":\"Brazilian Journal of Development\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-06-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Brazilian Journal of Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34117/bjdv10n6-011\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Brazilian Journal of Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34117/bjdv10n6-011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本文旨在回答如何才能减轻大流行病对旅游业和酒店业的破坏性影响。本研究系统地综述了 40 篇文章,这些文章是根据 PRISMA 流程图标准筛选出来的。综述研究了在不同的大流行病危机中为帮助旅游业反弹而制定的被动和主动应对策略。分析发现,促进国内旅游、税收减免、经济援助和展示对保障健康的承诺是最常见的应对策略。另一方面,产品多样化、转向其他利基市场和审查旅游政策被认为是最常见的前瞻性战略。该研究提出了肯尼亚旅游业和酒店业的生存战略:市场和产品多样化、东非共同体内部有凝聚力的跨境合作、部门的实质性自动化、认证安全目的地的认可、建立商业联盟以及为该行业建立特别应急基金。本研究为肯尼亚旅游业和酒店业的可持续发展提供了实际意义,并增进了对最近遇到的大流行病困境和那些不可预见的困境的了解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Navigating through a pandemic crisis: strategies for tourism and hospitality industry in Kenya
This paper aims to offer answers as to what can be done to mitigate devastating effects of pandemics on tourism and hospitality operations. The research systematically reviewed 40 articles which were selected using the PRISMA flowchart criteria. The review examined reactive and proactive coping strategies that have been devised to help the industry bounce back during different pandemic crises. Based on the analysis, promotion of domestic tourism, tax waivers, economic aids and demonstration of commitment to safeguard health were found to be the most common reactive strategies. On the other hand, diversification of products, shifting to other market niches and review of travel policies were found to be the most common proactive strategies. The study proposed the following as survival strategies for the tourism and hospitality industry in Kenya; market and product diversification, a cohesive cross-border collaboration within the EAC, substantial automation of sectors, endorsement of certified safe destinations, establishment of business alliances and building a special emergency fund for the industry. The study provides practical implications and advances knowledge on sustainability of the tourism and hospitality industry in Kenya, amidst the recently encountered pandemic predicaments and those that are unforeseeable.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信