通过汽车广告增强沙特妇女的能力:转换分析

N. Alsaedi
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引用次数: 0

摘要

本研究的目的是对女性驾驶禁令解除当年专门针对沙特女性的汽车广告进行研究。本研究采用了批判性话语分析 (CDA),侧重于 Halliday 的转换性系统,以确定汽车广告的转换性过程。为了识别所使用的转换过程,研究结合使用了定性和定量方法,以全面了解各种类型的转换过程以及这些过程所促进的识别主题。研究结果表明,在针对沙特女性的汽车广告中,物质过程是最常用的过程,其次是存在过程和关系过程。此外,这些过程主要用于增强沙特妇女的权能,这也是定性分析中确定的主要主题。对参与者的角色和情况进行研究可为今后的研究提供更多相关数据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Empowering Saudi Women through Automobile Advertisements: A Transitivity Analysis
The purpose of the present study is to examine automobile advertisements that specifically targeted Saudi women during the year the ban on women driving was lifted. The study employed a critical discourse analysis (CDA) focusing on Halliday's transitivity system to identify the transitivity processes of automobile advertisements. To discern the transitivity processes used, a combination of qualitative and quantitative methods were utilized to attain a comprehensive understanding of the various types of transitivity processes and the identifying themes promoted by these processes. The findings reveal that the material process was the most frequent process used in automobile advertisements targeting Saudi women, followed by the existential and relational processes. In addition, these processes were mainly employed to empower Saudi women, which is the primary theme identified during the qualitative analysis. Examining the roles and circumstances of the participants could yield more relevant data for future research.
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