IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF 4 MAJOR PUBLIC SECTOR BANKS IN INDIA

As we know India is the fastest-growing economy but socio-economic problems like illiteracy, Poverty, and lack of health care are still Ubiquitous and the government has limited resources to tackle these challenges. It is only possible through donations and charity events etc. As one of the important shloka (quote) from the Rigveda says “A businessman should benefit from the business like a honey-bee which suckles honey from the flower without affecting its charm and beauty”. Many Corporations in India are involved in CSR programs in diverse areas. Through this research, we try to find the relationship between Corporate Social Responsibility and the Financial Performance of Public Sector Banks. Financial Performance means various Financial Parameters such as EPS, ROA, ROE, etc. In this research, we also endeavour to express the CSR score card which shows the comparative analysis of the sectoral contribution of CSR funds but we took only 4 Public Sector Banks out of 12 for comprehensible research. KEYWORDS: CSR, RBI, SBI, PNB, ROE, ROA, EPS