Exploring the Beneficial Impact of Female Executives on Market Share of Network Media Companies from the Perspective of Business Law

The proliferation of several internet media companies has generated a significant abundance of job prospects in society. Amid the thriving growth of online media firms, the new working circumstances and environment offer exceptional prospects for women to engage in employment. Alongside the country's emphasis on gender equality and legal protection, the number of female executives in these enterprises is constantly increasing. Simultaneously, the distinct benefits of female leadership are also evident in such circumstances. This paper adopts a literature review method to study the beneficial impact of female executives on the market of online media companies under the protection of commercial law. The author examines the correlation between female executives and the growth of online media firms focusing on the legal aspects, and provides an overview of the impact of female executive leadership qualities on these companies. On the one hand, the research can increase women's employment rate, promote the development of gender equality, and improve legal provisions. On the other hand, this paper can provide some development ideas for Internet media companies and other companies with similar development in the digital economy era, contributing to the development of enterprises.