A Hypothesis of Conspiracy to Re-Enchant the World

Many scholars have understood conspiracy theories as sense-making mechanisms. Among them, a particular strand further inspected them in parallel with religion and magic. This comparison bears the risk of framing conspiracy theories as irrational interpretations and anachronisms with respect to contemporary ways of explaining reality. This contribution takes off from the reflections of those who have highlighted this risk. It tries to confront the possibility of using the concept of enchantment without implying a normative judgment on the irrationality of conspiracy theories. This paper carries out this effort by closely inspecting Max Weber’s texts. I argue that Weber’s notion of enchantment and disenchantment allows for a punctual use of both, devoid of normative implications. After setting out this non-normative notion of enchantment, this paper examines the characteristics of the enchanted worldview and its usefulness in reading conspiracy theories. Finally, this paper supports this effort using the identified characteristics to systematise a reading of conspiracy-based accounts of the COVID-19 pandemic.