数字支付在超支行为中的作用:心理会计视角

Mohay Ud Din Shah, Ikram Ullah Khan, Naimat U. Khan
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引用次数: 0

摘要

目的 本文利用心理会计的概念,研究了在数字支付行为中,个人如何容易受到支付偏差的影响。此外,本文还探讨了数字金融知识(DFL)对支付方式与消费行为之间关系的调节作用。设计/方法/途径本研究采用调查的方法,从巴基斯坦有目的的抽样调查中收集了 503 名使用数字支付方式的个人的数据。研究结果研究结果表明,数字支付和现金支付都会对消费行为产生显著影响。然而,与现金支付相比,数字支付对消费行为的影响更大。研究结果还表明,DFL 对个人消费有明显的正向调节作用。这项研究通过评估支付方式对消费者消费行为的直接影响,验证了心理会计的观点。 实际意义这项研究结果对政策制定者、金融机构和教育工作者具有实际意义。政策制定者可以利用这些见解来设计有效的战略,促进负责任的消费行为,提高数字支付方式的采用率。社会意义本研究的社会意义在于,它可以通过数字支付方式促进负责任的消费,从而为个人的财务福祉做出贡献。提高金融知识水平和做出明智的消费决定可以改善财务管理,最终促进社会金融稳定。原创性/价值本研究丰富了人们对心理会计的理解,揭示了过度消费行为如何通过数字支付渠道表现出来。此外,这项研究还为提高公众对数字支付的采用率和金融知识提供了有价值的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of digital payments in overspending behavior: a mental accounting perspective
PurposeThe paper examines how individuals can be susceptible to payment biases in the context of digital payment behavior by utilizing the concept of mental accounting. Furthermore, the paper investigates the moderating effects of Digital Financial Literacy (DFL) on the relationship between payment methods and spending behavior.Design/methodology/approachThe study employs a survey-based approach to collect data from 503 individuals who use digital payment methods, utilizing purposive sampling from Pakistan. The collected data is analyzed using Smart-PLS 4 software to assess the direct impact of payment methods on spending behavior and the moderating influence of DFL.FindingsThe research findings demonstrate that both digital and cash payments significantly affect spending behavior. However, digital payments have a more substantial impact on spending behavior compared to cash payments. The findings also show that DFL significantly positively moderates individual spending. The study validates the mental accounting perspective by evaluating the direct impact of payment methods on consumers' spending behavior.Practical implicationsThe findings have practical implications for policymakers, financial institutions, and educators. Policymakers can leverage the insights to design effective strategies that promote responsible spending behavior and enhance the adoption of digital payment methods. Financial institutions can design user-friendly platforms that cater to users' spending preferences, while educators can develop programs to enhance Digital Financial Literacy (DFL) among the public.Social implicationsThis study’s social implications lie in its potential to contribute to individuals' financial well-being by promoting responsible spending through digital payment methods. Enhanced financial literacy and informed spending decisions can lead to better financial management and ultimately contribute to societal financial stability.Originality/valueThe study enriches the understanding of mental accounting, shedding light on how overspending behavior can manifest through digital payment channels. In addition, this research practically provides valuable insights into enhancing the adoption and financial literacy of digital payments among the public.
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