数字化转型动态能力的微观基础

Mauro Kowalski, R. Bernardes, Leonardo Gomes, Felipe Mendes Borini
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引用次数: 0

摘要

目的 学者们越来越重视数字化转型,将其视为现有企业获得竞争优势的关键战略。履行数字化转型承诺面临挑战,需要应用和重新配置动态能力。针对这一需求,本研究提出了一个动态能力框架及其微观基础,以评估数字化转型的机遇和挑战:本研究采用描述性定性实证方法,涵盖八家公司样本。研究结果本研究提供了数据驱动文化促进数字化转型的证据,并提出了以下新的微观基础:"客户体验之旅分析 "和 "数字分析创新管理",内部障碍 "缺乏数字技能的领导力 "和 "缺乏数字化转型的战略性人力资源管理",以及内部推动因素 "明确的数字化转型战略 "和 "数据驱动文化"。最后,基于实证结果,可以收集到将动态能力与数字化成熟度联系起来的线索。原创性/价值本文提出了新的理论构架,揭示了动态能力的微观基础、障碍和促进因素,为有关数字化转型动态能力的文献做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Microfoundations of dynamic capabilities for digital transformation
PurposeScholars increasingly focus on digital transformation as a key strategy for incumbent firms to gain competitive advantages. Meeting digital transformation commitments presents challenges, requiring the application and the reconfiguration of dynamic capabilities. To address this need, this research proposes a framework of dynamic capabilities and its microfoundations to assess the opportunities and challenges regarding digital transformation, involving three dimensions: Digital sensing, digital seizing, and digital reconfiguring.Design/methodology/approachThis study employed a descriptive qualitative empirical approach, encompassing a sample of eight companies. Data triangulation was achieved through a combination of in-depth semi-structured interviews and secondary data.FindingsThe research provides evidence that data-driven culture fosters digital transformation and proposes the following new microfoundations: “Analytics for the customer experience journey” and “Digital analytics innovation management”, the internal barriers “Leadership without digital skills” and “Lack of strategic human resources management for digital transformation”, and the internal enablers “Defined strategy for digital transformation” and “Data-driven culture”. Finally, based on empirical results, it was possible to gather clues that link dynamic capabilities with digital maturity.Practical implicationsThe application of the proposed framework in companies enables them to develop a roadmap for the digital transition oriented towards their business and management strategies.Originality/valueThis paper contributes to the literature on dynamic capabilities for digital transformation by proposing new theoretical constructs that unearth their microfoundations, barriers, and enablers.
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