媒体如何影响韩国旅客使用超高速列车的意愿？

IF 3.3 3区工程技术 Q2 TRANSPORTATION

Transportation Letters-The International Journal of Transportation Research Pub Date : 2025-03-16 DOI:10.1080/19427867.2024.2366330

Sung-Eun Kang , Choong-Ki Lee , Yae-na Park , Hossein Olya , Courtney Suess

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引用次数: 0

摘要

超级高铁被公认为是一种开拓性的创新交通方式，能够在城市之间运送乘客和货物。本研究采用目标导向行为的扩展模型，重点考察媒体报道、安全感知和新奇追求对个人选择超级高铁出行模式决策过程的影响。该研究模型使用从406名潜在旅行者中获得的数据进行了测试。结果表明，媒体报道对韩国游客的安全感知、新奇追求、态度、主观规范、积极情绪和使用Hyperloop列车的欲望具有正向影响。结果还表明，安全感知和愿望对使用超级高铁列车的行为意愿有积极影响。超级高铁公司可以从媒体的力量中获益，激发旅行者使用这种新的、有前途的旅行方式的意愿。

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How does the media influence Korean travelers’ intention to use hyperloop trains?

Hyperloop is recognized as a pioneering and innovative mode of transportation capable of carrying passengers and goods between cities. Using an extended model of goal-directed behavior, this study focuses on examining the impact of media coverage, safety perception, and novelty seeking on the individual decision-making process to undertake Hyperloop travel mode. The research model is tested using data obtained from 406 potential travelers. Results show that media coverage can positively affect Korean travelers’ safety perception, novelty seeking, attitude, subjective norm, positive emotion, and desire to use Hyperloop trains. Results also indicate that safety perception and desire have positive effects on behavioral intention to use Hyperloop trains. Hyperloop companies can benefit from the power of media to stimulate traveler’s intention to use this new and promising mode of traveling.

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来源期刊

Transportation Letters-The International Journal of Transportation Research TRANSPORTATION SCIENCE & TECHNOLOGY-

CiteScore

6.40

自引率

14.30%

发文量

审稿时长

>12 weeks

期刊介绍： Transportation Letters: The International Journal of Transportation Research is a quarterly journal that publishes high-quality peer-reviewed and mini-review papers as well as technical notes and book reviews on the state-of-the-art in transportation research. The focus of Transportation Letters is on analytical and empirical findings, methodological papers, and theoretical and conceptual insights across all areas of research. Review resource papers that merge descriptions of the state-of-the-art with innovative and new methodological, theoretical, and conceptual insights spanning all areas of transportation research are invited and of particular interest.