{"title":"整合 Servqual Kano 模型和营销战略 SWOT 分析,努力提高 CV. Insani 生产公司的服务质量","authors":"Achmad Izzurromadlon, Siti Muhimatul Khoiroh","doi":"10.37859/jst.v11i1.7016","DOIUrl":null,"url":null,"abstract":"Integration of servqual, kano model, and swot analysis of marketing strategy efforts to improve service quality on cv. insani production. CV. Insani Production is a business operating in the decoration rental sector which has been established since 1998. However, with the development of technology today, competition in the industrial world in the service sector has become increasingly intense, making competition in the service sector increasingly attractive. That way, his rivals are not only where he stands, and his rivals are no longer limited to a region, city, or even country. The resulting effect of this makes competition increasingly fierce between providers of event decoration and sound system rental services. So it requires developing services not only to keep up with the times, but also to be able to compete in an era where all limited information no longer exists. CV. Insani Production experienced a decline in turnover due to a lack of development in service quality from year to year. Researchers help owners to overcome this by using the servqual, kano, and kansei engineering methods. Researchers use this method to find out what customers really want, so they can fulfill customers' current needs. \nKeywords: Kano, Customer Satisfaction, Loyalty, Servqual, SWOT","PeriodicalId":17743,"journal":{"name":"Jurnal Surya Teknika","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Integrasi Servqual Kano Model dan Analisis SWOT Upaya Strategi Pemasaran untuk Peningkatan Kualitas Layanan Pada CV. Insani Production\",\"authors\":\"Achmad Izzurromadlon, Siti Muhimatul Khoiroh\",\"doi\":\"10.37859/jst.v11i1.7016\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Integration of servqual, kano model, and swot analysis of marketing strategy efforts to improve service quality on cv. insani production. CV. Insani Production is a business operating in the decoration rental sector which has been established since 1998. However, with the development of technology today, competition in the industrial world in the service sector has become increasingly intense, making competition in the service sector increasingly attractive. That way, his rivals are not only where he stands, and his rivals are no longer limited to a region, city, or even country. The resulting effect of this makes competition increasingly fierce between providers of event decoration and sound system rental services. So it requires developing services not only to keep up with the times, but also to be able to compete in an era where all limited information no longer exists. CV. Insani Production experienced a decline in turnover due to a lack of development in service quality from year to year. Researchers help owners to overcome this by using the servqual, kano, and kansei engineering methods. Researchers use this method to find out what customers really want, so they can fulfill customers' current needs. \\nKeywords: Kano, Customer Satisfaction, Loyalty, Servqual, SWOT\",\"PeriodicalId\":17743,\"journal\":{\"name\":\"Jurnal Surya Teknika\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-06-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Surya Teknika\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37859/jst.v11i1.7016\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Surya Teknika","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37859/jst.v11i1.7016","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
整合Servqual、Kano模型和SWOT分析营销战略,努力提高CV.Insani生产的服务质量。CV.Insani Production 是一家自 1998 年成立的装饰租赁企业。然而,随着当今技术的发展,工业界在服务领域的竞争日趋激烈,使得服务领域的竞争越来越具有吸引力。这样一来,他的对手就不仅仅是他所处的位置,他的对手也不再局限于一个地区、一个城市,甚至一个国家。由此产生的影响使得活动装饰和音响系统租赁服务提供商之间的竞争日趋激烈。因此,发展服务不仅要与时俱进,还要能够在一个所有有限信息都不复存在的时代参与竞争。简历。由于服务质量逐年下降,Insani Production 的营业额也随之下降。研究人员通过使用 servqual、kano 和 kansei 工程方法帮助业主克服这一问题。研究人员利用这种方法找出客户的真正需求,从而满足客户当前的需求。关键词狩野 顾客满意度 忠诚度 服务质量 SWOT
Integrasi Servqual Kano Model dan Analisis SWOT Upaya Strategi Pemasaran untuk Peningkatan Kualitas Layanan Pada CV. Insani Production
Integration of servqual, kano model, and swot analysis of marketing strategy efforts to improve service quality on cv. insani production. CV. Insani Production is a business operating in the decoration rental sector which has been established since 1998. However, with the development of technology today, competition in the industrial world in the service sector has become increasingly intense, making competition in the service sector increasingly attractive. That way, his rivals are not only where he stands, and his rivals are no longer limited to a region, city, or even country. The resulting effect of this makes competition increasingly fierce between providers of event decoration and sound system rental services. So it requires developing services not only to keep up with the times, but also to be able to compete in an era where all limited information no longer exists. CV. Insani Production experienced a decline in turnover due to a lack of development in service quality from year to year. Researchers help owners to overcome this by using the servqual, kano, and kansei engineering methods. Researchers use this method to find out what customers really want, so they can fulfill customers' current needs.
Keywords: Kano, Customer Satisfaction, Loyalty, Servqual, SWOT