动画广告模式中的文化符号价值:系统综述

Jingrou Liu, Nur Syuhada Mat Sin, Ran Zhang
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引用次数: 0

摘要

目前,动画在广告领域有着广泛的应用,更多的文化层次带动了更大的广告效应。不同文化背景下的文化价值,会有不同的广告消费行为。因此,我们进行了一项系统性综述,以确定近期出版物中介绍的动画广告最常见的维度,并确定是否有足够的证据证明文化价值在动画广告中的有效性。通过对数据库进行电子检索,共发现了 1829 篇引文,其中 14 篇出版物包含模型。实证数据收录在 13 项研究中,综述的重点围绕视觉视角展开,由于文化日益多元化,面临的挑战也越来越多,但文化价值的缺失,导致了动画广告文化视角的困境。本综述将有助于研究人员探索文化价值这一影响研究结果的研究变量之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cultural symbol value in animated advertisement model: systematic review
At present, animation has a wide range of applications in the field of advertising, and more cultural levels drive greater advertising effects. Cultural value with different cultural backgrounds, there are different consumer behaviors for advertising. Therefore, we conducted a systematic review to identify the most common dimensions of animated advertising presented in recent publications and to determine whether there is sufficient evidence for the effectiveness of cultural values in animated advertising. Through electronic search of the database, a total of 1829 citations were identified, of which 14 publications included models. Empirical data were included in 13 studies, and the focus of the review was around the visual perspective, the challenges faced due to the growing cultural diversity, but the lack of cultural value, which led to the dilemma in the cultural perspective of animated advertisement. This review will help researchers explore cultural value as one of the research variables that influenced the results of the study.
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