Research on the Analysis of Youth Celebrity Worship Behavior and Guidance Strategies in the Perspective of New Media

Along with the development of science and technology, the new media technology has been maturing, and the carrier of information dissemination has also diversified. The dissemination of new media has entered an era of rapid development, and the culture of celebrity worship has emerged, accompanied by changes in the circle and values of young people, and stars are favored by many young people because of their uniqueness, and the celebrity worship behavior of young people under the new media perspective has different characteristics. At present, teenagers in the age of celebrity worship appeared to be underage, the behavior appeared to be out of control and has a certain degree of blindly following the crowd. In this paper, we analyze the causes of teenagers' celebrity worship behavior and the influence of new media communication on teenagers' celebrity worship behavior from the perspective of new media, and put forward effective guiding strategies for teenagers themselves, their parents, the relevant management departments and the society in order to disseminate correct values.