五指模型:电梯演讲的移情替代方案

IF 1.3 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
Ilana Stonebraker, LuMarie Guth
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引用次数: 0

摘要

目的图书馆员需要有效地传达对空间、资源和人员的需求,即使是在服务或技术岗位上,但图书馆员往往缺乏正规的领导力或策略培训,不知道如何最有效地为图书馆进行宣传。本文介绍了 "五指模型",作为培训图书馆员宣传工作的一种沟通策略。在其中一个案例中,五指模式被用于为图书馆进行宣传,作为校园战略规划过程的一部分。在另一个例子中,该模式被用于有效地营销研究咨询。这些例子强调了五指模型如何帮助传播者紧扣主题,并利用个人故事产生强大的宣传效果。我们相信,将 "五指模型 "等工具交到员工手中,不仅能提高他们的工作效率,还能增强他们的能力,让他们看到自己作为图书馆真正宣传者的作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Five Finger Model: an empathic alternative to the elevator speech

Purpose

Librarians need to effectively communicate the need for space, resources and personnel, even in service or technical positions, yet librarians often lack formal leadership or strategy training on how to be most effective in advocating for the library. This paper presents the Five Finger Model as a communication strategy for training librarians on advocacy.

Design/methodology/approach

In order to show how the Five Finger Model can be helpful, we have included two case examples from our own work contexts, which are in academic libraries. We also present guidance on how to train library staff on the model.

Findings

In one example, the model was used for advocating for the library as part of the campus-level strategic planning process. In another example, the model was used to effectively market research consultations. These examples highlight how the Five Finger Model can help the communicator stay on topic and use personal stories to have a strong advocacy effect.

Originality/value

This paper is unique in that it shows how staff training on advocacy can be impactful and useful. We believe that putting tools like the Five Finger Model into the hands of staff not only improves their effectiveness but also empowers them to see their role as true advocates for the library.

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来源期刊
Library Management
Library Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
2.70
自引率
15.40%
发文量
30
期刊介绍: ■strategic management ■HRM/HRO ■cultural diversity ■information use ■managing change ■quality management ■leadership ■teamwork ■marketing ■outsourcing ■automation ■library finance ■charging ■performance measurement ■data protection and copyright As information services become more complex in nature and more technologically sophisticated, managers need to keep pace with innovations and thinking in the field to offer the most professional service with the resources they have.
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