雕琢情感:身临其境的技术对负责任旅行的影响

IF 9.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Anam Fatma, Vimal Bhatt
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引用次数: 0

摘要

目的 本研究旨在通过探讨情感的作用,研究游客使用沉浸式技术的远程呈现如何影响在自然遗产地的负责任旅游行为。通过在线和离线调查收集了 672 名在参观自然遗产地时使用 AR/VR 的受访者的数据。使用 SmartPLS 4.0 对数据进行了 PLS-SEM 分析。研究结果本研究的结果强调了当游客接触沉浸式技术时,感受是如何作为信息被处理的。除了感知价值和目的地吸引力之外,这些感受也会影响负责任的旅游行为。研究局限性/意义本研究为相关文献增添了新的内容,因为它提供了有关游客对负责任旅游的感受的见解,这些感受可以通过融入虚拟世界而被唤起。研究结果表明,管理者可以如何利用基于沉浸式技术的活动来促进自然遗产地的负责任旅游。原创性/价值相关文献没有阐明感受及其维度(情感和元认知体验)在解释沉浸式技术在旅游业背景下唤起负责任旅游行为的效果方面所起的作用。当前的研究弥补了这一空白,并对先前的研究进行了扩展,提出了 "感受即信息 "的理论,即在特定的沉浸式刺激下,游客为何会以某种方式进行行为之间缺少的一环。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sculpting the feelings: influence of immersive technology on responsible travel

Purpose

This study aims to examine how the telepresence of tourists using immersive technology affects responsible travel behaviour at natural heritage sites by exploring the role of feelings.

Design/methodology/approach

This study proposed a conceptual model that was empirically tested. Data was collected through online and offline surveys from 672 respondents who used AR/VR while visiting the natural heritage sites. PLS-SEM was used to analyze the data using SmartPLS 4.0.

Findings

The findings of this study highlight how feelings are processed as information when tourists are exposed to immersive technologies. These feelings, in addition to perceived value and destination attractiveness, affect responsible travel behaviour.

Research limitations/implications

This study adds to the literature by offering insights concerning the tourists’ feelings related to responsible travel that can be evoked by getting involved in the virtual worlds. The findings suggest how managers can use immersive technology-based campaigns to promote responsible travel at natural heritage sites.

Originality/value

The literature does not elucidate the role of feelings and its dimensions (emotions and metacognitive experience) in explaining the effect of immersive technology in evoking responsible travel behaviour in the context of tourism. The current study addresses this gap and extends prior research by theorizing that feelings-as-information is the missing link between why tourists behave in a certain way, given a specific immersive stimulus.

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来源期刊
CiteScore
16.90
自引率
31.50%
发文量
239
期刊介绍: The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.
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